Article by Paul Reynolds
Is it February already? It happens every year without fail; just yesterday I felt like I was frantically repeating my New Year’s resolution over and over in the hopes that I’d wish them true and successful?
Fast times and good news; as the time flies we find ourselves face to face with the biggest fashion event of the year; Mercedes Benz Fashion Week Fall 201 kicks off Tomorrow February 10th 2011. In talking to the usual suspects of Fashions, fall 2011 is threatening to be the best ever as Fashion Week settles into its new posh upper West Side residence at the Lincoln Center with the Bryant Park seeming an overcrowded distant memory.
On the opposite side of the country, the West Coast the best Coast, the excitement is reaching a boiling point at easihair’s San Diego headquarters. Team easihair, lead by Jennifer Edward, Director of Education, fills the last suit case with easihair’s easiLengths as they prepare to race to the airport to catch a red eye to New York City where easihair will be assisting industry greats Rodney Cutler, Peter Gray and Sarah Potempa.
Time is tight though; and with a NYC JFK touchdown scheduled at 5:35am, the frightfully early 6am Nicholas K call time may find Jen and her team starting late and the Rodney Cutler team waiting on hair. Rodney Cutler once again leads the week with more fashion teams creating more looks for more big name designers than any other! With almost 40 shows this year and working with the likes of Vivienne Tam, Rebecca Taylor, Carlos Miele, Tadashi, Binetti, Odd Molly and thirty or so others Cutler knows how to deliver great hair under pressure!! Cutler is one cool calm and collected customer and with his long history at fashion week I’m sure he’s got it all under control and it’s all old hat for the down to earth Aussie Legend! Although we cannot let the cat out of the bag on the big name hair looks; allow us to say be on the look out and get ready to say wow!
easihair will be supporting Aussie Super Star and NYU Alumnus Sarah Potempa with young up and coming designer Jenni Kayne! Sarah who’s extensive experience as a freelance editorial stylist include work for renowned magazines such as Vogue, Vanity Fair, Real Simple and Seventeen as well as a long list of Celebrities including Mary Kate and Ashley Olsen, Emmy Rossum, Gossip Girl’s Penn Badgley and Chase Crawford, Glee’s Lea Michele as well as advertising campaigns for Converse by John Varvatos, Sephora, and Levi’s.
We’re excited to see Jenni’s Fall 2011 collection.
It doesn’t stop there; as the week progresses the hair action gets hotter and hotter. The next big name in hairdressing, Guido Palau big, is Peter Gray a man known for his super creativity and calm under pressure demeanor. This year easihair and Jon Renau will assist Peter in dressing the hair for Fashion Icon’s like Betsy Johnson and big name designers like Badgley Mischka. This will be our 3rd season supporting Peter with his fashions who’s who and we’re super excited to see where peter will take the easihair extensions and Jon Renau wigs. One thing we know for sure is; if Peter Gray’s involved, the looks will sizzle.
And then there is the weather; team easihair’s prediction is that not even the fierce weather will stop the A-list celebrities and fashionista from walking the red carpets to catch a glimpse of fashion at its best!
Stay tuned for team easihair’s backstage and runway posts showing you fashion first!
No comments:
Post a Comment